Strategy and approach
Prime focuses on transactions in which it can establish a unique competitive edge, due to its extensive experience and local relationships in its target markets.
Most of our transactions are sourced off-market through our own network of relationships. We develop investment strategies based on extensive analysis, market trends and needs and the individual requirements of our selective co-investors. The investment strategies we pursue range from core through to added value/opportunistic approach. We have extensive experience in managing all phases of a real estate development and transaction, from origination to final exit, and believe that a disciplined risk management process is a key factor in achieving the performance objectives. Further, our significant capability in formulating complex transactions, structure their finance, and create added value through active asset management and significant attention, allows Prime and its partners to maximize returns generated by these investments.